Discover The New Collection
Style File: Jodie Calder from Common People
Jodie Calder founded contemporary bag and accessories label Common People in Wanaka in 2017. The brand has a fresh, modern aesthetic that is designed to appeal to the urbanite who wants something a bit different while still being sophisticated.
COMMON GROUND FOR COMMON PEOPLE
The New Zealand leather brand to keep your eye on.
Aimed at urban and innovative trendsetters, Aotearoa's master of leather, Common Peopleare a brand we suggest you keep an eye on. Founded in 2017 by Kiwi designer Jodie Calder, Common People is a young, fashion conscious bag and accessories brand based in Wanaka, New Zealand.
INTRODUCING COMMON PEOPLE’S NEW COLLECTION, BRAKES OFF
Jodie Calder, founder of Common People, talks us through her new lot of leather goods.
Tell us how Common People came about. Starting a bag brand seems like a daunting task.
Haha it is. Although I don’t think you really find out just how daunting until you’re fairly deep in it. At the beginning, it’s exciting because it’s all conceptual and there’s little expectation or pressures from the world around you to deliver because no one knows who you are. There’s much more room for failings and learnings.