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About Common People


Our Background
Kiwi Founder and Designer of Common People, Jodie Calder grew up in a small West Otago town in New Zealand and has since studied, researched, worked and breathed design both at home and internationally.
She began designing bags and the vision of a brand whilst living and working in London as a Designer, and after five years made the decision to return home to turn her sketches into reality.
Common People was born from a love of fashion and accessories, and an appreciation of all things design.

Common People officially launched in April 2017.


Our Reason
We aim to inspire, embrace, and challenge the accepted - to create a genuine and loyal community where people feel inspired, empowered and have the confidence to be themselves (bag or no bag).

Our Process
The designs that are produced in our Wanaka studio are sent to our manufacturer in order for the initial sample to be produced. The samples are then sent to us in New Zealand where any tweaks required to the design, construction, durability, userbility, hardware, colours or leather are discussed and thoroughly thought through. Often 2-3 iterations and further samples are required to ensure they are perfect prior to production. Those that make it through this lengthy process are then sent to production. Upon production we then travel to the factory for a final quality check on each piece before they are shipped back to New Zealand.   
All products are then re-checked and packaged in our Wanaka studio.

Our Manufacturer

We are proud to work with our off-shore manufacturer and feel our ethos is aligned when it comes to quality and ethics. Prior to launching Common People, we invested much time and money travelling to meet with the technical and quality control teams, understand their processes, inspect working conditions, and build relationships with the CEO and manufacturing staff in order to ensure a lasting and understanding partnership, ethical processes and the production of quality products.

If you would like any further information, please email us at contact@commonpeople.co.nz